For today’s #ModernMonday post, we are highlighting 1045 Mass Ave, the former Putnam Furniture Company store in Cambridge. The building was constructed in 1946 from plans by well-known Cambridge architect, William L. Galvin. The design could be classified as early International-style architecture with influence from Art Deco and Moderne designs-built pre-WWII. The white plaster, glass blocks on the second story and neon signage immediately drew in shoppers who were looking to furnish their homes during the post-WWII housing boom. Interior programming of the store separated furniture departments into rooms from bathrooms and kitchens to “Storkland”, which offered a complete assortment of baby and children’s accessories and furniture.
Putnam Furniture Company began in 1939 when founder, Carl F. Barron created the first furniture leasing company in the United States. The business began in two adjacent 1,200 square foot spaces in Putnam Square, one being a showroom and the other providing storage. Barron personally bought, uncrated, leased and delivered furniture which was very appealing to consumers. Due to the growth of the company, Putnam added a third story to the building in 1957 and eventually moved out of its headquarters in Putnam Square in 1974. The company transitioned to solely leasing of furniture in 1974 and expanded all over the region as far as Hartford, CT. Putnam Furniture Company was later sold to CORT Global Furniture Rental Network which operates all over the globe.
After Putnam Furniture moved out of the space in 1974, the building was renovated, and well-known furniture store, Crate and Barrel moved in. Most recently, the store has been occupied by Design Within Reach, another furniture store specializing in modern home décor.
For more information on this building or architect William L. Galvin, email us at histcomm@cambridgema.gov.
Great story and pictures.
Was Design Research at this address for a few years in the early seventies, before opening on Brattle Street?
It does not appear so. Design Research did have a warehouse where they held large furniture, rugs and other items at 237 Putnam Avenue. Design Research built their retail store at 46-48 Brattle Street in 1969. There were a lot of furniture and interior design stores in the Harvard Square area at the time!