Before There Were Supermarkets: Part 3

Welcome to the final installment of our series on supermarkets in Cambridge!

SUPERMARKETS

The 1920’s and 30’s saw a flourishing of these new supermarkets in Cambridge:

Cambridge Chronicle July 20, 1929
Cambridge Chronicle November 11, 1932
Cambridge Chronicle February 17, 1938
Cambridge Chronicle March 3, 1938
Cambridge Chronicle May 12, 1938

And finally, the evolution of supermarkets in one location: 115 Prospect Street.

Cambridge Chronicle June 11, 1942: First National
Cambridge Chronicle November 15, 1979: Bread and Circus
Cambridge Chronicle March 10, 1994: Whole Foods

FUN FACTS ABOUT GROCERY SHOPPING
Excerpts from: The Evolution of the Supermarket Industry: From A&P to Walmart by Paul B. Ellickson, March 15, 2015

7 Inventions That Made Grocery Shopping Easier

Shopping Carts
The first shopping cart was invented in 1937 by Sylvan Goldman, who was distressed at seeing women who quit shopping when their own wicker baskets got too heavy with groceries. His solution was to design a “folding basket carrier.” These carts didn’t take off right away, despite the convenience they offered. It wasn’t until the rise of the supermarket that more shoppers recognized the benefits of using one.

Supermarkets
By 1960, over 70 percent of the nation bought their groceries at supermarkets. But it’s more than just groceries these supermarkets had to offer: Along with food, supermarkets provided a convenient way for shoppers to buy beverages and household products.

Grocery Bags
Carrying several heavy brown paper bags that had been in use for decades could be challenging. It became more convenient to carry groceries in plastic bags equipped with handles. These plastic bags made their debut in the United States in 1979 but it wasn’t until 1985 that a large majority of supermarkets offered plastic bags.

Credit Cards
Credit cards were invented in 1958, but it took grocery stores a long time to accept this form of payment. Before grocers accepted credit cards, most customers paid by check which caused increased wait times in line. Before 1991, only 800 supermarkets accepted credit cards. After 1992, more than 5,000 supermarkets began to take this convenient form of payment.

Self-Checkout
The first-self checkout, called “the service robot,” was invented in 1992. By 2003, supermarkets across the country offered self-checkouts.

Online Shopping
Nowadays, people don’t even have to set foot in the store to buy their groceries. They can buy their groceries online from the convenience of their own home and have them delivered. According to the latest statistics, there are about 93 million online grocery purchasers.

Today’s post was written by CHC volunteer Kathleen Fox.


SOURCES
Cambridge Historical Commission
Cambridge City Directory and Newspapers online
Wikipedia
Nationaldaycalendar.com
https://grocershall.co.uk/the-company/history/
Merriam Webster’s Dictionary
https://nationaldaycalendar.com/7-inventions-that-made-grocery-shopping-easier/
(https://time.com/4480303/supermarkets-history/items at the checkout.)