In 1907, shoe and leather interests in Boston and Cambridge, began to envision a trade exhibition building for the marketing and sale of goods made in the area. Led by Oran McCormick, the group canvassed the two cities, looking for prime real estate on which to construct a venue worthy of the world’s first Shoe and Leather Exposition. McCormick purchased land from property owners along the under-developed Charles River Road (now Memorial Drive). At the time of the sale, Cambridge restricted heights of buildings along the river. Fearing that the deal would fall through and the building and its revenue would be lost to Boston, the Board of Aldermen called a special meeting with the Common Council and removed the restriction, and permitted the exposition building for construction.
Plans for the development — already in the works — were drawn by Edward T. P. Graham, a prominent local architect best known for his many Roman Catholic church designs in and around Cambridge. The white building was constructed of wood, concrete and steel, measured 500 feet long and was Classical Revival in the grandest sense, evoking memories of the 1893 Chicago World’s Fair.
The building featured five domes: a large central dome to represent America capped with an American flag, and four smaller ones to represent Africa, Asia, Australia and Europe with respective labeled flags. The main dome measured 125 feet from the ground floor. Under the large dome, a circular theater, an entirely new concept for exhibition buildings, with seating for upwards of 3,000 people on the upper tier anchored the two exhibition wings. A round bandstand on the ground floor was arranged for a large band, which performed every hour while the fair was open.
Two interior corridors ran the length of the building and were lined with mahogany and glass display cases that were electrically lit to display exhibitor’s leather shoes and goods. Flanking the exhibits, 6’x14′ sample rooms showcased the finest products, and dealers staffed pop-up shops and fittings for patrons where they could be measured and order directly from the companies.
On the ground floor at one end, a 10,000 square foot working exhibit served as a functioning shoe factory and was sponsored by the United Shoe Machinery Company, which educated visitors on every step in the manufacture of leather shoes from assembling of materials to the finishing shine.
Balconies on the building’s upper level overlooked the displays on the ground floor as well and housed displays for retailers’ exhibits which showed local and international dealers just what styles are in demand in other parts of the country, the displays were organized by state. A promenade on the roof of the building encircled the entirety of the structure and offered views of landmark buildings in Cambridge and Boston, as well as a front-row seat to the booming industrial development along the Charles River and nearby Kendall Square.
The World’s First Shoe and Leather Exposition was held the entire month of July 1909 and an estimated 30,000 visitors attended the opening night. Attendance later dwindled due to the closing of the Harvard Bridge for repairs coupled with limited places to stay in Cambridge. By the end of the month, fair organizers were over $150,000 in debt. They failed to recruit other industries for trade shows and the building’s future was uncertain. The group, which had feared bankruptcy and demolition of the building were saved when Frederic Fisk, the man who initially owned the land, and his business parner William S. Youngman purchased the complex for redevelopment.
Half of the building was leased to the J. Frank Cutter Automobile Company. Mr. Cutter had been in the carriage and automobile business for about 25 years. His company was one of the most active builders of limousines and landaulet car bodies as well as automobile tops and slip covers. The other half of the building was occupied by the Velie Motor Vehicle Co.’s Boston factory branch.
The building, with its large central dome, suffered from deferred maintenance and seemed small and inadequate compared to the Great Dome at MIT’s new campus next door. The Shoe and Leather exposition building was demolished in phases beginning in the 1920s before the site was completely cleared in 1948 for the Eastgate Apartments at 100 Memorial Drive.
